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Influencer Marketer (Affiliate+UGC)
24M views 9k creators 25 clients
Crafting creator partnerships for long-term trust and conversions.
📍Home + wellness
People are the most powerful and most sustainable marketing channel, not platforms.
Finding the fit and raw gem
UGC Campaign
UGC Campaign
UGC helps your brand recover trust from bad reviews and build trust, launch new features or products, and enter new seasons with content that feels like expert recommendations.
UGC campaign foundation: Who is closest to my customer avatar?
Who can tell their story like a good neighbor or like gym buddy?
Unearth the partnership
Affiliate Campaign
Affiliate Campaign
Affiliate campaign is highly measurable with CPA (Cost Per Acquisition), affiliate link tracking, sub-affiliate network, first-click vs. last-click attribution, tiered commission structures, up to payout threshold.
One can dominate a keyword with affiliates that can talk consistently about your product.
Affiliate Campaign Foundation: Who will be creating content more than once about your product? Who are the rising creators in your keywords?
Who can sell my product with conviction?
We evaluate each creator and embrace what makes them unique, choosing those who fit your brand identity.
Should you invite Creator A, who posts consistently, or Creator B, who has already sold 100 units in your niche?
How will they say “Yes, I’m in!” to an Xdeal.
Where to post? In our profile or in their account?
When to post? Within 10 days after delivery or with other creators?
How to run a collab campaign?
Stuck at 100th in creator search?
$300/month for a platform/tool?
10% replies from 1000 invites?
$80 product sent, then 5 unit sold?
Worse, ghosted?
Late deliverables after 10 follow-ups?
3% ER profile but have 400 views?
Rated 2-star + Reddit bad reviews?
It’s not just sparkle — it’s personality.
Influencer campaigns have evolved in structure to appeal to audience behavior, algorithms, and niche dynamics.
Some focused on creator search:
“Who only have this 2% engagement rate?”
but missed on what message should they deliver.
Some strategized on terms and conditions:
“10% commission for a package + content rights for our ads”
but missed on community and trust building. Now, you have long-tail keyword on Reddit and praises on your competitor without payment.
Some prioritized their community and trust building:
“We sent out 50 products per month but got sold out once only.”
It’s a perfect‑fit creator problem.
The flow before is linear: Contact → Pay → Post content
Meanwhile, brands who are winning have won in different angle and execution.
They knew where the light is to where it will sparkle. ✨
Creators know where the light is to point their camera 📸
And you should find your brightest light to shine!
Cut and polish
Cut and polish
Angle and Execution
Angle and Execution
4 angles brands overlook and where we shape your brand.
4 angles brands overlook and where we shape your brand.
Creator Search
Creator Search
Each gem is a character.
Estimated of 30-40M of women in US aged 25–45 on Instagram alone. In Tiktok, 58% of adult users are women.
Each creator with the same problem you are solving is valued. Your solution should not be seen as something for free or not just something cool on camera.
Creators who can speak pros about your product with their struggling story adds character to your brand.
SOPs and Contracts
SOPs and Contracts
Each layout is a scene.
Curated processes for unique touch points on how you will treat your first users and community.
Each experience with you is thoughtfully curated. We create friendly invites and negotiations that respect both creators and your brand.
Content Alignment
Content Alignment
Message is crystal clear.
We check settings, product knowledge, angles, montage and b‑roll, confidence, and product usage, so the message is crystal clear.
A message that speaks with emotions and acts as a soul with your product making your product their "gem."
Community and Trust
Community and Trust
Tell a story worth remembering.
Investing in trust, product, community and time could never go wrong.
To build a powerhouse brand, founders need to understand how each generation builds trust and act on it.
This is how we turn scattered creator posts into a consistent, sparkling brand presence.
Set the stone
Set the stone
Unbox your first treasure haul!
Unbox your first treasure haul!
Affiliate Campaign
Affiliate Campaign
💎Commission on Tiktok (Health & Wellness) range: 12%–25%
💎 Average commission on (Home Goods) range: 8%–20%
💎 Tiktok Niche Specialists Eng rate: 1.5%–3.0%, 200%–400% higher
💎Top Performers monthly revenue in Tiktok: $100,000+
UGC Campaign
UGC Campaign
💎 92% of consumers trust organic, user-generated content more than traditional advertising.
💎 70% more engagement than traditional brand posts.
💎 45% higher engagement than non-UGC Reels
Tiered Packages
Tiered Packages
💎 Designed structure for community building
💎 Maximized opportunities in every platforms and new tools.
💎 87% of brands now use influencer campaigns
Amazon wellness product: One affiliate post generated $2.3k revenue and proved which creators could sell with conviction.
TikTok wellness app: Millions of views converted into millions of app downloads through a structured creator funnel and consistent UGC.
Instagram collaboration: 12.4k views from an xdeal with a creator who has 150k+ followers, showing the value of the right creator fit.
We track creator funnel (invites → accepted → posted), GMV per creator in affiliate campaigns, CPA per UGC asset, engagement rate, and comment sentiments.
We measure the results and scale the partnerships that shine. A long-lasting sparkle.
Carmela Padasas
Carmela Padasas
As someone who works from home and loves going deep in organic wellness, I make sure I understand each product I use.
Social media connected me with experts, professionals, and experiences and that’s when I realized influencers had already influenced me.
From 2020–2023, I worked as a social media manager in real estate, beauty, and coaching, doing copywriting, short‑form video editing, content planning, and engagement to help brands close deals.
It taught me how to sharpen my axe and make brands sparkle online.
In 2023, I shifted from my own organic content into helping other talents and products extend their identity.
I’ve been part of marketing agencies and tech startups where I supported them to build scalable databases and SOPs.
Being in the midst of brands and creators is thrilling and never fully controllable but with the right numbers, we can set expectations and deliver results.
I found my spark, I carry out the vision. Now, let me share my shine. 💎
FAQs
FAQs
How long does the campaign last?
How long does the campaign last?
For launching new products through UGC campaigns, 1-3 months to send products, ideally for 20 content creators.
For 100 affiliates, minimum of 3 months.
Number of content creators are not only the factor that drives the time, but also product pricing, your terms and their content deliveries.
Do you take commissions?
Do you take commissions?
We don't take commissions, only flat rate depending on the number of content creators, number of platforms and structure of camapign.
Can you also manage PR engagements and events with content creators?
Can you also manage PR engagements and events with content creators?
Yes! We invite, negotiate fees, send guidelines to creators or event coordinators for your brand engagement for a minimal fee.
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