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Influencer Marketer (Affiliate+UGC)
24M views 9k creators 25 clients
Crafting creator partnerships for trust and conversions.
💎 Be the powerhouse in your niche.
📍USA (Home + wellness)
I started as a social media manager, hired by agencies, and got curious
I learned to sharp my axe to find brilliance.
I learned people are the most powerful and most sustainable marketing channel, not platforms and not numbers.
Finding the fit and raw gem
UGC Campaign
UGC Campaign
What people search: creator whitelist, whitelisted ads, macro-influencer campaign, micro-influencer ROI, brand ambassador agreement, influencer seeding, engagement rate benchmarks.
What a brilliant CEO asks: Who will be a rising creator for your product? Who will people believe in pros and cons of your product? Who needs it? Who will tell your brand story like a pro or a friend?
Unearth the partnership
Affiliate Campaign
Affiliate Campaign
What people search: CPA (Cost Per Acquisition), cookie window, affiliate link tracking, sub-affiliate network, first-click vs. last-click attribution, tiered commission structures, payout threshold.
What a genius CEO asks: Who will be creating content more than once about your product? Who can personally share their problem and your solution? Who does it consistenly fair?
We have the eye to grade and embrace uniqueness of each identity.
Why invite creator A than creator B?
How will they say “Yes, I’m in!”
Where to post? In our profile or in their account?
When to post? Within 10 days after delivery or with other creators?
How to run a collab campaign?
Stuck at 100th in creator search?
$300/month for a platform/tool?
10% replies from 1000 invites?
$80 product sent, then 5 unit sold?
Worse, ghosted?
Late deliverables after 10 follow-ups?
3% ER profile but have 400 views?
Rated 2-star + Reddit bad reviews?
It’s not just sparkle — it’s personality.
Influencer campaigns have evolved on different structure to appeal on audience, algorithm, and niche dynamics.
Some focused on creator search:
“Who only have this 2% engagement rate?”
but missed on what message should they deliver.
Some strategized on terms and conditions:
“10% commission for a package + content rights for our ads”
but missed on community and trust building. Now, you have long-tail keyword on Reddit and praises on your competitor without payment.
Some prioritized their community and trust building:
“We sent out 50 products per month but got sold out once only.”
Its the finding the perfect fit creator problem.
The flow before is linear: Contact → Pay → Post content
Meanwhile, brands who are winning have won in different angle and execution.
They knew where the light is to where it will sparkle. ✨
Creators know where the light is to point their camera 📸
And you should find your brightest light to shine!
Cut and polish
Cut and polish
Angle and Execution
Angle and Execution
4 angles brands overlook and where we shape your brand.
4 angles brands overlook and where we shape your brand.
Creator Search
Creator Search
Each gem is a character.
SOPs and Contracts
SOPs and Contracts
Each layout is a scene.
Content Alignment
Content Alignment
Message is crystal clear.
Community and Trust Building
Community and Trust Building
Tell a story worth remembering.
Set the stone
Set the stone
Unbox your first treasure haul!
Unbox your first treasure haul!
Affiliate Campaign
Affiliate Campaign
💎Commission on Tiktok (Health & Wellness) range: 12%–25%
💎 Average commission on (Home Goods) range: 8%–20%
💎 Tiktok Niche Specialists Eng rate: 1.5%–3.0%, 200%–400% higher
💎Top Performers monthly revenue in Tiktok: $100,000+
UGC Campaign
UGC Campaign
💎 92% of consumers trust organic, user-generated content more than traditional advertising.
💎 70% more engagement than traditional brand posts.
💎 45% higher engagement than non-UGC Reels
Tiered Packages
Tiered Packages
💎 Designed structure for community building
💎 Maximized opportunities in every platforms and new tools.
💎 87% of brands now use influencer campaigns
We measure the results and scale the partnerships that shine.
A long-lasting sparkle.
Carmela Padasas
Carmela Padasas
I was in search to make products sparkle in social media platforms, I worked as social media manager in real estate, ecommerce and coaches from 2020-2023. I was doing everything from copywriting, short-form video editing, content plan and engagements to help them close deals.
Home and wellness is not only a trend but people on it leans into purpose and sustainability. It sounds practical but each individual knows their craft in these two category.
In 2023, I saw the potential and opportunities in each talent and product.
It was a transition from self-organic content into extending one’s identity.
I’ve been part of marketing agencies and tech startup houses where I built their scalable and sustainable database and SOPs. We have millions of views converted to millions of downloads, direct ecommerce brands where we sold $200/item, and 20k views for an xdeal and an xdeal with creator with 150k followers on IG.
Its a thrilling role since people are uncontrollable but from numbers I can set an expectation and results.
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